The $38 billion dollar painting industry is enjoying a surge of healthy growth. Businesses with a strong understanding of color and the knowledge to provide customers with meaningful recommendations and resources will have a powerful edge over the competition in this market. Here are just a few psychological effects of color you can discuss with customers as they make their decisions.
It’s not just paint on the wall.
Adding color to a space is a powerful tool for creating a specific emotional response – and transforming a room altogether. For painting businesses, understanding the psychology of color is an important way to help customers make the right decisions (and be happy with those choices later on).
Color Psychology in the Painting and Decorating Business
Painters aren’t just in the business of home improvement – they’re in the business of psychology. Color elicits psychological and emotional responses from the viewer, which makes it a powerful tool in the home. In fact, color is so important to customers than when choosing a product, 85 percent of shoppers use color as a primary deciding factor.
Aside from affecting mood, color can make a space appear larger or taller, add depth, or create contrast. Changing the color of a room can even alter a person’s perception of temperature without ever touching the thermostat.
Exploring the Nuances of Color
When your painting business receives a service call, the client may have an exact color request, or they may wish to see samples and engage in a dialogue. Here are just a few psychological effects of color you can discuss with customers as they make their decisions:
- Blue
The color blue is famous for its ability to create a calm, soothing effect. Blue paint is great for bathrooms and bedrooms for an added touch of serenity.
- Red
Deep shades of red are popular in kitchens and dining rooms because they stimulate hunger. Reds can also excite and engage, but it’s best to avoid this color in rooms where relaxation is important.
- White
Bathrooms are popularly painted white because of its power to evoke cleanliness. White is also an
effective contrast color; painting a single wall of a room white can infuse energy into a space without becoming too clinical.
- Green
Excellent for a study, green is known as the “concentration color.” It also creates a fresh and happy sensation, meaning this versatile color can be effective in almost any room of the home.
- Purple
Elegant and relaxing, purple can be very effective in living rooms and bedrooms. Certain shades can feel heavy or overwhelming, however, which means this color should be chosen carefully.
What's your favorite color? Do you think color matters when it comes to the rooms you live or work in?
