Cross-Marketing Opportunities for More Business
While many franchisors offer marketing assistance, nobody does it quite like Neighborly®. We provide our brands' franchise business owners with local and national that includes multi-channel digital marketing initiatives and branded collateral. Another differentiation is the opportunity we provide for robust cross-marketing opportunities across our family of home services brands. For example:
Franchise owners may receive referral business from other Neighborly® brand franchise owners in their area.
Cross Brand Promotion
Local franchise owners may cross-promote each other on their websites and in advertising, especially when their services go hand-in-hand. For example plumbing repair and water damage restoration.
Our national cross-marketing campaigns also highlight the connections between Neighborly® brands with complementary services, urging customers of one Neighborly® brand to try another.
Consistency Across Channels
Our consumer-facing website and app, Neighborly.com, unites all Neighborly brands and expands brand awareness and lead generation for all franchise locations. These amazing tools benefit both customers and franchise owners.
More About the Neighborly® App
The Neighborly website and app are tools that consumers can use to check out Neighborly professionals in their area, schedule multiple services from multiple brands, plan home improvement jobs, and streamline the arduous process of searching for trustworthy home service providers.
Franchisees benefit from the user-friendly navigation and information on the Neighborly® website and app, particularly in terms of brand awareness, credibility, transparency, and customer engagement.
Behind the scenes at the Neighborly headquarters, we continue to enhance our ever-growing customer database, which fuels our cross-brand franchise marketing campaigns. So, if you’re interested in starting a franchise in your city, we can help you tap into the customer base from other Neighborly brands in your area. And if you’re a seasoned Neighborly franchise business owner, the database can be valuable by giving you a boost in terms of local recognition and authority from the association with a trusted organization like Neighborly.
Reaching customers and prospects through local marketing is an essential business-building step, and Neighborly ensures all franchise owners have the tools and guidance they need to make the most of their outreach efforts.
Franchise owners will be introduced to their Local Marketing Specialist. As a step in the process the specialist will set the stage with an overview of marketing planning with franchisees. Shortly thereafter, together they can analyze their customers and prospects based on demographics and territory so they can make the best decisions for the marketing dollars. The process is full circle connecting results and ROI on the plan tactics.
From advertising on social media platforms to attending local networking groups to advertising with neighborhood or city publications, the Neighborly brands ensure franchise owners understand the importance of getting in front of local customers — and helps them identify the best way to get their attention and engage with their potential new clients.
Digital Marketing To Reach Customers Wherever They Are
Customers use websites and smart devices to research and find home service providers. To assist with franchise owners’ marketing efforts in the digital space, Neighborly® launched the Neighborly App to provide a one-stop-shop for homeowners to conveniently find and connect with trusted local home service professionals. Customers can download the app (which is available for both iOs and Android) at Neighborly.com/theneighborlyapp.
The app streamlines the process of finding and hiring service providers with features like click- to-call for easy scheduling, service status update notifications, exclusive offers and promotions, and expert tips.
Join Our Supportive Franchise System
When you’re part of the Neighborly® family, you benefit from ongoing cross-marketing opportunities — and we don't stop there. We provide training, education, certifications, and other types of business support to ensure you have the tools you need to succeed as a business owner.
Reach out to us at 833.439.0326 if you’re ready to discuss joining our franchise system.