Own a Lawn Pride® Franchise
Grow an exceptional, well-known lawn care business with recurring revenue potential and support from Neighborly®.
Plant Your Business on Proven Ground
Lead a Lawn Pride franchise that blends professional lawn care with a straightforward path to ownership. With recurring service potential, you’ll build long-term customer relationships and predictable revenue. Our owners enjoy a work-life-friendly rhythm and support from a 24/7 call center that helps book jobs and collect payments. Whether you want to provide some lawn services yourself or opt for the executive ownership model, Lawn Pride has the tools, training, and community to help you thrive in a growing, recession-resilient industry.
Lawn Pride President Susan McIntosh shares how owners can optimize their operations through proprietary tech, the one-step sales process, a dedicated business coach, and more.
Lawn Pride Snapshot
*Refer to Item 19 of the 2025 Lawn Pride SPV LLC Franchise Disclosure Document.
Revenue Streams
Lawn Pride franchise owners tap into multiple revenue streams through our full-service lawn care and treatment model for residential and commercial spaces. At the core is our Signature Multi-Season Enhanced and 7-Application Programs: a proven, multi-season approach that builds strong customer relationships and recurring income. From foundational treatments to specialty add-ons, each service is designed to enhance lawn health while increasing the lifetime value of every customer. Services include:
- Fertilization
- Grub Control
- Aeration
- Pest Control
- Weed Control
- Tree & Shrub Care
- And More!
Lawn Pride Owner Benefits
When you become a Lawn Pride franchise owner, you’re joining a proven system with built‑in advantages like:
Marketing Resources That Drive Leads
Get expert support across digital ads, your local website, social media, and email, designed to attract and retain customers.
Training & Coaching That Build Confidence
From onboarding to ongoing coaching, you'll always have guidance to run and grow your business with confidence.
Operational Tools That Streamline Work
Access innovative tech tools for scheduling, recruiting, customer service, and financial performance.
Purchasing Power & Exclusive Rebates
Lower your costs through national vendor discounts and rebate programs via ProTradeNet®.
A Trusted Brand With a National Network
As part of Neighborly®, you can benefit from cross-brand referrals, built-in credibility, and a supportive community.
Steps To Opening Your Franchise
Step 1:
Download the Franchise Guide
Step 2:
Speak With a Franchise Developer
Step 3:
Further Your Research
Step 4:
Visit Company Headquarters
Step 5:
Training and Franchise Grand Opening
Real Owners. Real Stories.
FAQ: Lawn Pride Franchise Ownership
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How involved will I be in the day-to-day services?
We let our franchise owners decide how much they want to get involved. You can lead your team of lawn care professionals and grow the business while dedicated call center agents fill your schedule and collect payment for you, or you can opt to be part of the services you deliver to customers.
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Why not start my own independent lawn care business?
As part of the Neighborly network, the world’s largest home services franchisor, you gain access to unmatched resources to help you succeed. Lawn Pride is backed by proven systems that help you deliver a consistently professional customer experience, visit after visit. That level of reliability builds trust, strengthens retention, and supports the kind of recurring customer base that can be tough to create on your own. You’re never left to figure it out alone. Our comprehensive initial and ongoing training gives you the confidence, tools, and support to launch and grow your business with clarity, something independent operators typically have to build from scratch.
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Why should I pick Lawn Pride vs. other lawn care franchises?
Every detail of the Lawn Pride experience is designed to reflect professionalism and build customer trust. From clean, branded vehicles and regularly maintained equipment to professional, uniformed crews, customers know they’re in good hands. With timely response guarantees, real-time status and quality reports, and instant payment collection at the time of service, Lawn Pride delivers a smooth, reliable experience that keeps customers coming back.
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Do I need to have industry experience?
No, you don’t need to have lawn care experience. We’re looking for leaders who are motivated; have a heart for service and prioritize people; are flexible; and willing to learn from and trust our corporate team’s experience.
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How much money do I need to start?
The estimated Initial Investment range is $141,215-$243,710, which includes the Initial Franchise Fee of $40,050-$62,300. Please see our What’s The Cost? page, and refer to Item 7 of the 2025 Lawn Pride SPV LLC Franchise Disclosure Document for complete details. Talk to a franchise expert to learn about financing opportunities.
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As an owner, will I have training throughout this process?
Extensive business operations and systems training are outlined in the Franchise Development Document (FDD). Training on the trade itself is not provided for you or your team members, but we can help guide you to the resources you may need.
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Will I have marketing support for my business?
Yes! Marketing support comes in various forms, from marketing collateral to a localized website. Plus, we provide you with a custom marketing plan, marketing playbooks, and coaching to get you started toward achieving your goals.
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