When considering the purchase of a franchise, a key element to explore is the company’s brand identity. Is there a consistent tone in the messaging? Are the use of colors, fonts and logos consistent across all platforms? Is it something you can be passionate about as a business owner? Although playful and fun, our brand and messaging are something we take great pride in at Mosquito Joe – it differentiates us from our competitors and helps us stand out in a flourishing pest control industry.
GET TO KNOW THE MOSQUITO JOE BRAND:
Our brand promise: Outside is fun again.
The Mosquito Joe brand is more than an outdoor pest control brand, it’s a lifestyle. By focusing on the benefits our services can give our customers, we can promise to make outside fun again for those who’ve become a stranger to their outdoor spaces due to mosquitoes, ticks and fleas. You can feel confident joining the Mosquito Joe family, proudly representing the brand and bringing endless outdoor fun to your local community.
Our typography and colors:
Choosing the colors and fonts to represent a brand is no easy task. Let our marketing efforts send the message for you with our fun, eye-catching colors. Our bright green and yellow help consumers know that we’re playful, fresh and clean, and aid in the messaging that your outdoor space can be too. A good font is the backbone of design. Our fonts are rounded and easy to read, helping to send a fun, to the point message to our audience. The consumer’s outdoor space doesn’t need to be a dreary one, and our typography and color palette do a great job getting that point across.
Catchy slogans that express our personality:
Mosquito Joe knows that a good slogan is one of the best ways to draw attention to a marketing piece. Slogans reveal personality and help to set a realistic and fun tone of voice for our brand. We’re proud to have a witty team of slogan-generating experts always ready to brainstorm the funniest, giggle-worthy slogans in our industry. Here are a few of our favorites:
- Stop smacking yourself in the face.
- Did you mean to donate blood on the way to the mailbox?
- Your backyard, our battlefield.
- Get inside quick. Then call us.
Letting images tell the story:
A picture says a thousand words, right? That’s definitely the case for the images we use here at Mosquito Joe. Our selected photography captures the imagination and helps tell our brand story. A plethora of Mosquito Joe marketing materials are filled with crisp, bright images of families, friends, kids and pets all experiencing the joy our services provide – an itch-free outdoor space.
