Lawn Pride + Neighborly = Unbeatable Ownership Opportunity

Within the communities we serve, lawns are so much more than soil and grass. Lawns connect neighbors, inspire pride and are an extension of one’s home. When customers entrust the care of their lawn to us, we will always do what’s right.

Our story is one of trust and connections. While our services have expanded over the 40-plus years we’ve been in business, the way we think about our customers hasn’t. Homeowners rely on Lawn Pride because we know our bluegrass from our crabgrass, and our owners gain the fulfillment that comes from running a business while enjoying flexibility and a true work-life balance. It’s not just our decades of experience and knowledge that keeps customers coming back, but also our consistent approach to service.

And now that Lawn Pride is part of Neighborly, the world’s largest home services company, we are franchising nationwide and offering an incredible opportunity to prospective owners who want to leverage the training, systems, support and operational scale that Neighborly provides to those who want to be their own boss and live their business ownership dream.

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Get Started with Lawn Pride

Why Lawn Pride?

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    Recurring Customer Base

    Where many home services require infrequent visits, quality lawn care services are performed regularly, giving franchise owners the chance to capitalize on repeat business.

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    Simple, Scalable Operations

    A repeatable, easy to scale operational model with seasonality that allows for work/life balance.

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    Executive Ownership Model

    Our franchisees lead a team of professionals while building lasting relationships with homeowners in their community.

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    Compounding Service Opportunities

    With multiple service verticals to choose from, owners are able to provide multiple services to the same customer.

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    Recession Resilient

    No matter what’s going on with the economy, the grass continues to grow, the weeds continue to pop up, which means our business is always in demand.


Growing With Neighborly.

As part of the Neighborly family, Lawn Pride truly offers the best of both worlds — a local touch and expertise paired with national reach and a proven franchisee infrastructure. And now, as part of the largest home services company in the world, Lawn Pride is expanding nationally with nearly unlimited white space for territory growth. From our midwestern roots, to today, as a part of Neighborly, we’re excited to expand our area of service and quality lawn care throughout the United States. And we want great people to be a part of our national franchise expansion.

Associations, Accolades, and Awards

  • Inc 5000 - America's Fastest Growing Private Companies
  • Entreprenuer New & Emerging -2024
  • National Association of Landscape Professionals (NALP)
  • Midwest Regional Turf foundation