Lawn Pride + Neighborly = Unbeatable Ownership Opportunity

Lawn Pride is proud to be a part of Neighborly, a community of locally owned and operated franchise businesses focused on repairing, maintaining, and enhancing properties. We began as Dwyer Group 40+ years ago, launching with a single home services brand. Today, we’re the world’s largest home services franchisor of 19 North American brands and more than 5,000 franchises collectively serving 10 million+ customers across nine countries.

Though Neighborly is a large franchise system, our culture is close-knit with a family business atmosphere. We’ve successfully developed an effective franchise business model that works well for everyone involved. We encourage feedback from our franchise owners and invite them to participate in corporate-level discussions. We attribute our continued growth to this culture, and to teaching and upholding our company's values.

Call phone number

Why Lawn Pride?

  • house icon

    Recurring Customer Base

    Where many home services require infrequent visits, quality lawn care services are performed regularly, giving franchise owners the chance to capitalize on repeat business.

  • leaf icon

    Simple, Scalable Operations

    A repeatable, easy to scale operational model with seasonality that allows for work/life balance.

  • ribbon icon

    Executive Ownership Model

    Our franchisees lead a team of professionals while building lasting relationships with homeowners in their community.

  • money icon

    Compounding Service Opportunities

    With multiple service verticals to choose from, owners are able to provide multiple services to the same customer.

  • wifi icon

    Recession Resilient

    No matter what’s going on with the economy, the grass continues to grow, the weeds continue to pop up, which means our business is always in demand.

Investment and Qualifications

Here’s an overview of the franchise fee, initial investment, and financial qualifications of becoming a franchise owner with Lawn Pride.

$148,870 - $167,520*
*Refer to Items 5 and 7 of the 2023 Lawn Pride SPV LLC Franchise Disclosure Document for full details.


Growing With Neighborly.

As part of the Neighborly family, Lawn Pride truly offers the best of both worlds — a local touch and expertise paired with national reach and a proven franchisee infrastructure. And now, as part of the largest home services company in the world, Lawn Pride is expanding nationally with nearly unlimited white space for territory growth. From our midwestern roots, to today, as a part of Neighborly, we’re excited to expand our area of service and quality lawn care throughout the United States. And we want great people to be a part of our national franchise expansion.

Associations, Accolades, and Awards

  • National Association of Landscape Professionals (NALP)
  • Midwest Regional Turf foundation