A 25‑Year Window Genie Career Built on Service, Integrity, and Family

When Steve Sarafin signed his Window Genie® franchise documents in 1999, he hoped the business would give him independence, meaningful work, and a path to build something lasting for his family. 25 years later, he reflects on that decision with complete gratitude.

“It’s been an unbelievable ride,” he says. “I wouldn’t trade it for the world.”

Steve’s career began in the lawn care industry, where he spent more than a decade working in chemical maintenance. That experience shaped his understanding of recurring services, customer relationships, and the power of earning repeat business. Those same principles are what eventually drew him to Window Genie.

“What intrigued me about Window Genie was the recurring service model,” Steve explains. “You get a customer and then provide services that renew on a yearly basis. That really appealed to me.”

Window Genie’s mix of window cleaning, pressure washing, gutter cleaning, holiday lighting, and window film services created a solid foundation from day one. For Steve, that blend meant one thing: opportunity.

“We’re in the marketing business. We market services homeowners and commercial clients need every year. And your reputation becomes everything.”

His focus on honest service helped him grow year after year, building a customer base that still values reliability and professionalism.

Steve is candid about the realities of owning a business. “Business ownership isn’t easy,” he says. “But the rewards at the end are amazing.”

Those rewards show up in every part of his life. The franchise allowed him to put his three children through college, travel with his family each summer, and enjoy the simple joys of time on their boat together.

Window Genie didn’t just give Steve a career. It gave him freedom and fulfillment.

For Steve, Window Genie has always been about more than personal success. He and his wife set out to build a legacy, something they could someday pass down to their children.

“My wife is my rock. I couldn’t have done this without her,” he says. “We had a vision to put our kids through college and build something we could leave to them or eventually sell.”

Today, that vision is becoming real. His oldest daughter, Michaela, has expressed interest in taking over the business, and Steve is teaching her everything he’s learned over 25 years of ownership.

One of Steve’s greatest joys has been supporting fellow Window Genie owners across the country.

“Being part of this franchise is like being part of a family. I’m always here to help other owners. I’ve probably experienced whatever they’re going through, and I want them to reach out.”

His years of experience have made him a trusted mentor in the Window Genie network.

To Steve, the competitive advantage is clear. “Window Genie is a proven system with strong branding and great online presence. A mom‑and‑pop operation in a truck won’t make that investment. That’s what sets us apart and gives customers confidence.”

Twenty‑five years in, Steve still speaks about Window Genie with passion. It remains a business he believes in, a community he values, and a legacy he is proud to build.