How This Couple Built a Business They Love with Franchising

For Charlene and Daniel, life today looks completely different from the one they had before franchising.

In 2018, they stepped away from long careers in commercial landscaping, print sales, and advertising to build something of their own. Their goal was simple. They wanted a business that could support their family while also giving them the freedom to enjoy life together more.

They found the right fit with Window Genie®, part of the Neighborly® family of home service brands.

Charlene had previously worked in the corporate office of a franchise system and saw firsthand how much support franchise owners received. She watched owners grow quickly because they had guidance, proven systems, and a strong community behind them.

“We realized this was something we could do too,” she says. The couple wanted a business they could scale, something with long-term potential and the possibility of eventually selling one day. Just as importantly, they wanted more control over their family's time.

From the moment they began the onboarding process, Charlene and Daniel felt supported. Window Genie provided clear steps, helpful training, and guidance on marketing, operations, and early decision-making. “We never felt alone,” Charlene says. “There was always someone to call.”

Even now, they regularly talk to the home office team and fellow franchise owners. Those conversations keep them encouraged, informed, and confident. To Charlene and Daniel, the Window Genie network has become like an extended family.

As part of the Neighborly system, Window Genie owners gain access to a broad support network that includes training resources, marketing tools, operational expertise, and more. For Charlene and Daniel, this depth of support is one of the biggest differences they see compared to other franchise brands.

“There is always someone who can answer any question you have,” Daniel says. “You never feel stuck.”

Window Genie’s five service verticals were another major factor in their decision. Offering services such as window cleaning, pressure washing, and gutter cleaning helps them stay busy year-round and visit customers more than once.

This variety has allowed them to build lasting relationships with individual homeowners and entire communities in their area. It also helps keep their schedule full, even during slower seasons.

Today, the couple operates their Window Genie business directly from their property. With no commute and more control over their schedule, their family has more time together than ever.

“No one is stopping us from enjoying life when we want to,” Daniel says.

What started as a leap into franchising has become a life they are proud of: a thriving business, meaningful work, and the freedom to enjoy the moments that matter most.