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Starting a Home Shelving and Remodeling Business

Bringing Love and Order to Homeowners

Talk about a niche business opportunity that is seeing explosive growth! The 2020 pandemic-induced work from home revolution is driving a wave of homeowners eager to declutter by seeking storage solutions to keep them better organized. The outlook for this segment of the home services franchise industry is promising.

"U.S. demand for home organization products is projected to increase 3.8% per year to $12.7 billion in 2023. A healthy economy and growing interest in home organization products, particularly high-value products, will support demand gains through 2023. "– U.S. Home Organization Products Market Report 2021-20301


Also, customized shelving and storage solutions are of particular interest to a growing body of older customers looking to transform spaces and make it easier to access things so they can age in place as long as possible.

And with home prices skyrocketing in many areas, homeowners are increasingly choosing to retrofit their homes rather than move to a newer property.

These trends fuel demand for customized shelving and cabinets in kitchens, pantries, and bathrooms. And ShelfGenie® is an industry-leading franchise that has been meeting these homeowner needs for over 20 years. So if you are interested in the home services franchise space, ShelfGenie could be the opportunity you're looking for but were not aware of!

Why ShelfGenie?

A Niche, a Need, and Superior Solution

ShelfGenie was founded in 2000, and since we began franchising in 2008, we have developed over 240 franchise locations serving customers throughout the U.S. and Canada.

We don't use the "whole-home approach" to home improvements as many companies do (although our products can be installed in multiple locations). Instead, we focus exclusively on custom pull-out shelves that work well in kitchen cabinets, pantries, bathrooms, and garages.

All our glide-out shelves are custom-made at our dedicated manufacturing plants and are based on careful measurements taken on-site. We make our shelves from beautiful, natural wood that is durable and affordable. They are designed to move in and out easily with just the push of a finger, and they are strong enough to hold up to 100 pounds.

ShelfGenie's low entry cost, low overhead, and sense of purpose make us a top choice for those looking to open a home improvement franchise among home-based business opportunities.

Awards and Accolades

ShelfGenie boasts a high level of satisfaction among its franchise owners and is widely recognized in the industry as a premier franchise.

Entrepreneur: Ranking ShelfGenie in its Top 500®

Franchise Business Review: Recognizes ShelfGenie as winner of:

  • "Top 50 Franchise Satisfaction Award"
  • "Top 100 Low-Cost Franchises Award"
  • "Top Home-Based Franchises Award"
  • "Top Franchise Culture Award"

What We Do

Why a ShelfGenie Franchise Demands Your Attention!

Our franchise provides home organization and shelving solutions that are particularly sought after by a demographic that finds it vitally important to have everything within reach. The realities of the aging process necessitate a more accessible home for the broad majority of the 73 million Baby Boomers who want to age in place.

Our services make homes more accessible for seniors, and they also make them more enjoyable for clients of all ages.

"We transform clients' lives by designing and implementing custom home solutions that put everything within reach."

At ShelfGenie, we are equally committed to helping transform your life as a franchise owner by helping you achieve personal success and professional independence.

How We Support You

Opening and running a custom shelving business can be a challenging undertaking. You need to either have or develop competency in all aspects of the business including, acquiring new customers, retaining them, developing staff, marketing, setting budgets, and managing expenses.

The benefit of owning a ShelfGenie franchise is the superior franchise support you receive. At ShelfGenie, you never face challenges all on your own.


We start you off with a comprehensive, hands-on, eight-day training session, where experts teach you about the company's history, philosophy, core values, and expectations. The training also covers technology, marketing, management procedures, and our business systems.


Our business model has a built-in virtual assistant through our full-service Business Support Center. The Center's experts handle all administrative duties, so our franchise owners can spend their energy providing exceptional services for clients and marketing their businesses to potential clients. 

Our support system is designed to help you stay organized, so you can concentrate on securing new clients. We place a high value on customer satisfaction, so we do everything possible to make sure there are no missed appointments, including placing reminder calls to your clients and your team. Our Business Support Center also manages your team's calendars to ensure you're never overbooked. 

We're also actively involved in driving new clients to your business. So while you're out marketing in your community or on a client call, our Business Support Center is there to field other calls and fill in any gaps.


Our Business Support Center provides franchise support by reminding clients to schedule appointments suitable for their particular shelving solution needs. We also reach out to people you meet at trade shows or other networking events. If these "leads" fail to book on the first phone call, our staff will contact them again a few weeks later to emphasize the quality and benefits of the ShelfGenie customized shelving and storage solution system. 

Positive client feedback and ratings are an essential part of any successful business. After sending us the "before and after" photos of a client's remodeled space, the Business Support Center contacts the clients to ask how likely they are to refer ShelfGenie to friends and family. As a result, our client satisfaction levels remain high, which is crucial for driving new business to your franchise.  


As part of the Neighborly® community of home services brands, you get unique perks, such as potential cross-promotions from fellow local brands, key networking opportunities, and lead generation support from the Neighborly app.

Why The Home Shelving and Remodeling Industry?

Custom shelving services are particularly sought after by a demographic that wants to make everything more accessible in the home. 73 million Baby Boomers, planning to age-in-place, actively seek solutions to make their homes safer, more functional, and more enjoyable.  

According to research conducted by the Joint Center for Housing Studies at Harvard University

"Between 2015 and 2019, nearly 6 million owners 55 and over reported at least one improvement project intended to make their homes more accessible for people with limited mobility. Residential remodeling activity should increase steadily in the years ahead. The aging of both the U.S. population and the housing stock provides a solid foundation for long-term growth in spending." – jchs.harvard.edu1

ShelfGenie solutions help meet the needs of older homeowners, but they work for other demographics as well. For instance, our ability to create organized environments allows young homeowners to de-stress and focus on their families. Studies show that a more organized home can significantly reduce stress and even help homeowners save money.


Ideal Franchise Owner

Do You Have Passion? So Do We!

We are looking for people who are passionate about serving people and helping improve the quality of their lives. Our franchise owners typically have an entrepreneurial spirit and are excited about owning a business. They also have energy and confidence in their ability to be successful. And finally, our franchise owners are motivated to grow professionally and achieve a lifestyle independence. If you share these characteristics, we should have a discussion.

The System

Your Business Support Starts From Day One

You’ll get support from every direction with ShelfGenie®.

When starting your new shelving and organization business you’ll benefit from the power of our brand equity and focus on customer relationships — but the perks go beyond that. From the minute you are awarded a franchise, your training, marketing and support systems come to life.

Learn More

Ready to Learn More?

Get a Copy of our Franchise Guide.

"Helping People Love Where They Live by Loving What You Do"

See How Owning a ShelfGenie Franchise Helps You Access the Future You Have Always Dreamed Of.

Download the Franchise Guide