Appliances are used daily in every household. When appliances inevitably break down and require repair, how can you position your appliance repair company as the go-to resource for help? Even though appliance repair services are in high demand, an appliance repair marketing strategy is necessary to take your business to the next level and attract new customers.
The Importance of Appliance Repair Marketing
Whether you’re a veteran in the appliance repair industry or are just starting an appliance repair business, you’ve probably seen a lot of change in the business landscape over the past few years. As it becomes more complex, appliance repair businesses need a way to differentiate themselves from their competitors.
Growing an appliance repair business requires you to create a strategic marketing plan and start implementing strategies that can help you attract potential new customers while maintaining engagement with existing clients. One of the great things about the appliance repair industry is that appliances will always break down, meaning there are potential customers everywhere.
Anyone living in a home, apartment, or even working in commercial spaces uses appliances. The challenge lies in positioning your business as the one that comes to mind when help is needed. Here are four tips for marketing your appliance repair business.
Marketing Tip #1: Update Your Appliance Repair Website
A strong online presence is essential to a solid appliance repair marketing strategy. To convert more visitors into repair jobs, businesses need an engaging, well-designed website that helps them connect with their audience. A high-quality appliance repair website should include the following:
- Up-to-date business information - Your site should contain the business details that potential leads seek, such as your service area, business hours, and products and services. Remember that 86% of people want to see product and service information on a website homepage.
- Contact information - 64% of people want access to contact information to be readily available. Your website should enable visitors to contact you directly for quotes or appointments.
- Search Engine Optimization (SEO) tactics - Include relevant keywords and make the website accessible across various devices, as over 50% of all website traffic comes from mobile devices. The more SEO-friendly your site is, the higher it will rank on search engine results pages and attract people looking for a repair company nearby.
Marketing Tip #2: Optimize Your Google Business Profile
Making sure more customers find you online, and establishing yourself as the go-to for appliance repair in your city, can be a crucial marketing tactic. In 2022, 87% of consumers used Google to evaluate local businesses. By claiming your Google Business profile, you can help ensure your appliance repair business ranks high on Google Search and Maps.
Google Business displays your website’s link, contact details, location, service area, operating hours, and customer reviews in the search results. By setting up and optimizing your Google Business profile, you can see higher conversion rates, leading to more high-quality leads for your business.
Marketing Tip #3: Utilize Paid Search
Designed exclusively for local service companies Local Services Ads from Google is a paid search strategy for getting leads in your service area and community. Local Services Ads display at the top of the page whenever users search for appliance repair in your area. If a potential customer clicks on your ad, they’ll be asked to submit their contact info and clarify what appliance repair they need.
Typically done through pay-per-click (PPC) advertising programs, this platform can be included in a strategy for collecting appliance repair marketing leads. Before charging your business for a click, Google qualifies potential customers by verifying they’re located near you and are seeking the kinds of appliance services you offer. This way, you only spend money when you receive a quality lead.
Marketing Tip #4: Build Partnerships with Other Businesses
The home service industry has many businesses, including handyman, landscaping, and cleaning services. Appliance repair businesses can use this to their advantage by creating partnerships with other businesses in their local area.
Working together to create business growth, business partnerships often result in some of the most influential and trustworthy referrals. These partnerships also create added customer value and can build customer loyalty, as it takes the hassle out of finding other home services in the area.
Appliance Repair Marketing Support with Neighborly®
As a small business owner, it’s crucial to make the most of your marketing strategies to grow your appliance repair business and generate leads.
If you’re looking to start an appliance repair business or grow an existing one, Mr. Appliance®
and Neighborly® are here to help. You’ll benefit from digitally savvy marketing plans and industry-leading local marketing support. Not to mention ongoing cross-marketing opportunities and tools, a national brand name, the Neighborly app to assist with marketing efforts in the digital space and more. Talk to a franchise specialist to get started today.
